Cucu Collection

For the tiniest adventurers

project developed for Eurekakids

Sensory
exploration

Cozy &
curious

Friendly
wild friends

A young child lying on a colorful quilt with animal designs, smiling with hands behind head, surrounded by plush toys and cushions.

Cucu new look

A gentle redesign for growing minds

Cucu is a line of toys for newborns, designed to offer the right kind of stimulation in their earliest months.

Its signature lies in high-quality fabrics with varied textures, exclusive prints, and a carefully curated palette.

We refreshed the range with a more consistent, charming visual identity, updated existing items, and added new pieces that stay true to the brand’s values, prioritising sensory exploration, simplicity, and aesthetic harmony.

Our contribution

Magnifying glass icon over a beige circular background.

Research

Strategy

A minimalistic graphic of a light bulb with an abstract, sketchy style, set against a yellow circular background.

Concept

Outline illustration of a pencil on paper, with a light blue background circle.

Identity

Simple illustration of a painter's palette with a paintbrush.

Design

Illustration of two gear icons over a peach-colored circle background.

Development

Simple illustration of a three-dimensional cube with a light green circle behind it and small lines indicating movement or emphasis.

Communication

Speech bubble icon over a pale green circle.

Freshen Up

We created a graphic library of refreshed and new elements, unifying style and refining the colour palette for smoother production.

The result: a consistent, recognisable identity with a softer, more natural feel, proof that even visuals enjoy a little harmony.

Comparison of two versions of a logo for Cucu Baby Range for Eurekakids, with one in color and one in white and green, showing the word 'CUCU' with a stylized sunburst design and the text 'BABY RANGE' beneath.

A cuter look for Archi

Evolution of Archi's design, the owl mascot of the Eurekakids brand Cucu.

As the brand’s mascot, Archi the owl needed a gentle makeover that balanced cuteness with a fresh new look.

We added varied materials for tactile discovery, refreshed his colours to match the new palette, and reworked his shapes into chunkier, smoother forms for a softer, more playful character.

Design sketches of Eurekakids Cucu mascot Archi, a plush owl toy with annotations highlighting features such as embroidered eyes and beak, first trials for size dimensions, soft corduroy body, soft velvet wings and back, and soft 3D felt feet.

behind the scenes

~

behind the scenes ~

Young girl lying on a bed, hugging a Archi plush from Eurekakids Cucu, surrounded by fluffy pillows.
A woman and a young girl are lying on a bed, with the girl reaching out to touch a Archi plush projector from Eurekakids Cucu held by the mum.
Young girl sitting on a plush rocking elephant toy in a cozy living room, surrounded by toys and accessories from the Eurekakids Cucu collection.
A young girl with curly hair sitting on a plush rocking elephant by Eurekakids Cucu, in a cozy living room. The room features plants, stuffed animals, and natural light, creating a warm and playful atmosphere.
Young child lying on a colorful patchwork quilt with animal and nature prints, smiling. Nearby are plush toys and a stuffed animal with a mask. Decor includes a plant and a basket.
A smiling baby lying on a colorful patchwork quilt with animal designs, surrounded by plush toys and pillows, in a cozy nursery.
Smiling baby lying in a wooden crib, looking up at hanging felt mobile with stars, clouds, moon, and stuffed animals.
Baby lying in a wooden crib reaching up towards a hanging mobile with plush toys, with a potted plant in the background.

Credits: Digital Images from Eurekakids